4 Most Powerful Video Sharing Sites for SEO. Presently it is actually only 3, they are YouTube, Vimeo and DailyMotion and according to the ongoing news, “maybe” Google and Facebook are agreeing to (again) to show Facebook profiles and pages, etc in the SERPs (Search Engine Result Pages). At the moment (June 2015) it is quite useless to upload videos to Facebook for SEO (Search Engine Optimization) purpose. There are of course really many sites for free video uploads and new ones and new sites are constantly being created, changed or redeveloped or better promoted to higher focus on video promotion, but for those wanting to start out with video marketing, the three sites, YouTube, Vimeo and DailyMotion, are those you should focus on to get immediate attention (often within 24 hours) on the internet.
DailyMotion was founded in France in 2005 by six entrepreneurial French individuals. Today it is owned by Orange a French multinational telecommunication corporation. DailyMotion is a video-sharing website on which users can upload, watch and share videos. It is one of the biggest video platforms in the world, offering a mix of content from users, independent creators and premium partner. DailyMotion is available all around the world, in 18 different languages and 35 localized versions featuring local home pages and local content.
Vimeo was founded in 2004 by a group of filmmakers who wanted to share their creative work and personal moments from their lives. It was later taken over by IAC/InterActiveCorp (also known as IAC) an American media and Internet company, with over 150 brands across 100 countries. Vimeo attracts over 100 million unique visitors per month and more than 22 million registered users. On 1 August 2011, Vimeo introduced the PRO account type for business and commercial use, which allows 50GB of storage, 250k plays, advanced analytics, third party video player support and more.
YouTube was created by three former PayPal employees in 2005 and the year after it was purchased by Google. In 2014 YouTube said that 300 hours of new videos were uploaded to the site every minute, three times more than one year earlier and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month. It has earlier been revealed that 30% of videos accounted for 99% of views on the site. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program.
Video Snippets in SERPS. A Google Snippet, simply put, is the way that the link to your website is displayed in the Google Search Engine Result Pages (or SERPs to those in the know). Google takes a range of different pieces of information to build a snippet, these include your page title, meta keywords and an image (Thumbnail) of the uploaded video. But during the past year we have started seeing across our sites, that video snippets stopped appearing in the SERPs for our own and also for all other websites and domains in general. YouTube snippets are unaffected, however, it seems that video snippets may be going the way of authorship thumbnails.
Effect on Online Video Marketing Strategy. Practically speaking, it means that hosting through YouTube is now the only way the majority of businesses will get a video snippet ranking in universal search since Google’s share of video snippets found is today around 50%. DailyMotion and Vimeo gets each around 5% of the snippets found in SERPS. This means that YouTube’s importance and value as a marketing channel, particularly where SEO is concerned, has expanded considerably.
Will this ever CHANGE? We simply don’t know and Google won’t tell of course. We think that video snippets will only be obtained by uploading to pure video sites, the 3 ones we have recommended above, and the ones we are using ourselves everyday. And we believe that the majority of sites doing video will not be able to secure video snippets for their own domains. Also video results has been rendering awkwardly on mobile devices, and with mobile search becoming more and more important, it probably make sense to strip back on websites and domains showing their video snippets. (Just our personal thoughts).