Creativity – Career Development Skill Today. What is creative thinking, and why is it important in the workplace? Creativity simply means being able to come up with something new. Therefore, creative thinking is the ability to consider something – a conflict between employees, a data set, a group project – in a new way. Employers in all industries want employees who can do this. Be sure to highlight your ability to think creatively in your job applications. To do this, you first need to recognize your own creativity. It’s now one of the top three skills employers will seek. Why? Because as we’re bombarded by new technologies, employers want creative people who can apply that tech to new products and services.