Uber, the most highly valued startup in the world. What is driving Uber’s global impact? Uber has evolved from an app that would summon fancy town cars to the most highly valued startup in the world. The transportation company, which has caused some controversy and made some enemies, sometimes activates its platform for social good, providing free rides to give blood or cast votes or donate clothes. But it is through its hyper focus on efficiency that Uber may have the most potential to benefit riders and drivers across the 473 cities and 76 countries where it works. Uber is focused on building its business, which is what has made the brand so ubiquitous that it has become, like Google, a verb as well as a noun.

What is driving Uber’s global impact?

Turning every car into a shared car. Uber CEO Travis Kalanick is an engineer turned entrepreneur known for his obsession with efficiency. Read more: What is driving Uber’s global impact?. He described the original idea behind the company, which launched in 2009, as allowing him and his friends to “roll around San Francisco like ballers.” That mission has since expanded to putting more people in fewer cars.

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